High-Level
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Integrated Marketing
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User Experience
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Data and Analytics
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Research
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Design (Graphic & UI)
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Stakeholders Management
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Cross-Discipline and Interagency Teams Management
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Programming (Python, Swift, C#)
About
I go where my curiosity takes me.
From searching data points to performing in-person interviews to scouring articles and books, I’m always on the hunt for a good story. My passion lies in not only discovering that story but also finding the right touchpoints and moments to bring it to life.
" The four characteristics of humanism are curiosity, a free mind, belief in good taste, and belief in the human race."
E.M. Forster
Christine Song
SPEAKING ENGAGEMENTS
Synergy Social
2020
Life in Advertising
SXSW
2019
Future of Search
Women in AR
Social Media Week
2019
Gaming as a Social Platform
AR
EDUCATION
Massachusetts Institute of Technology
Micro Masters in Statistics and Data Science (via edX)
2020 - Present
University of California, Los Angeles Extension
User Experience (UX) Certificate
2020 - Present
Public Relations and Strategic Branding Certificate
2014 - 2016
Goldsmiths College
Bachelor of Arts in English
2009 - 2014
CERTIFICATIONS
Massachusetts Institute of Technology (via edX)
Probability - The Science of Uncertanity & Data Certificate
2020
IDEO U
Human Design Certificate
2020
Helixa (Formaly CubeYou)
Helixa Certification
2019
EXPERIENCE
TBWA\Chiat\Day | Los Angeles, CA
Associate Director, Connections | April 2021 - Present
Senior Connections Strategist | October 2019 - March 2021
Clients: AT&T TV, BEHR, Moderna, TikTok, Freschetta, Principal Financial Group, Quickbooks, Blue Diamond, Robinhood, University of Pheonix, Google Cloud, and new biz (Bibigo, BEHR, Discover)
- Researching and developing connections strategies and plans, including consumer journey
- Organizing, concepting, and developing culturally relevant connections ideas that live in the most relevant media environments across paid, earned, and owned channels
- Mapping cultural and market trends by researching and analyzing marketplace and media data
- Leading and supporting new business pitches
AWARDS
- Adweek's Campaign of the Year (2021)
IN-AGENCY AWARDS
- Pirate Award (2020)
R/GA | Los Angeles, CA
Senior Connections Planner | March 2018 - October 2019
Clients: Slack, Fair Technologies, Mattel (Barbie and Hot Wheels), Starbucks, Nike, Quaker Oats, Cap'n Crunch, Life Cereal, Western Digital, Disney Parks, Samsung, and new biz (Reddit, Slack, Mattel)
- Researching and developing connections strategies and plans, including consumer journey
- Organizing, concepting, and developing culturally relevant connections ideas that live in the most relevant media environments across paid, earned, and owned channels
- Mapping cultural and market trends by researching and analyzing marketplace and media data
- Leading and supporting new business pitches
- Researching and writing think pieces in collaboration with Future Vision
AWARDS
- Jay Chiat's Global Strategy Award
IN-AGENCY AWARDS
- Cube Award (2019)
HIGHLIGHT
- Designed and executed an all-agency Social Make Day, presenting best in-class thinking and training on social media to the LA office
Horizon Media | Los Angeles, CA
Associate Manager, Social Strategy, Influencer Marketing, and UNCVR | May 2016 - February 2018
Clients: Dignity Health, i-Health: AZO & Culturelle, Hyundai Genesis, SoCal Honda Dealers, ABC, Disney Channel, Freeform, Telemundo, GSN, Jack in the Box, Qdoba Mexican Eats, and La Quinta Inn & Suites.
- Developed, executed, and produced influencer programs and 360/VR/AR content while educating and working closely with clients, and across the agency with: internal media planners and buyers, social strategists, promotions, and OOH team members
- Spearheaded the integration of paid with influencer marketing for efficient and impactful campaigns
- Supported new business pitches and creating proposals in response to RFPs and RFIs
- Developed new systems of consistent data reporting while working closely with third party data partners across social listening, social platforms, and social demographic tools (CreatorIQ, HYPR, NeoReach, SYLO) to solve for data inconsistencies
AWARDS
- Shorty Social Good Award (2018): Ideated the year-long #RandomActsofHelpfulness series and executed the first campaign in the series for the SoCal Honda Dealers.
IN-AGENCY AWARDS
- Best Integrated Media Plan Award (2017): Worked closely with a small team of media planners, brand strategists, and promotions buyer to develop a comprehensive media plan for STX entertainment
- Innovation Award (2017): Jack in the Box Brunchfast
Executed agency’s first 360 activation with influencers, delivering 5MM impressions
HIGHLIGHT
- Researched, prepared, and delivered an agency POV on emerging social platforms and trends that was presented to clients and internal teams agency-wide
- Planned and executed a hybrid social and experiential campaign within 2 weeks for Telemundo, garnering a 7.5x ROI in earned media value with 8.4MM impressions
OpenInfluence (Formaly Known As InstaBrand) | Los Angeles, CA
Account Manager | May 2015 - May 2016
Clients: AOL, Disney (theatrical), Legendary Pictures, Puma, Skyy Vodka, Hollister, Fossil, Emergen-C, Skinny Mint, Bring Plus 1, and FIGO Pet Insurance.
- Monitored trends in social media platforms, emerging technologies, and audience behavior to innovate creative ways of engaging with market through social strategies
- Educated clients on the ins and outs of social marketing and how to correctly utilize the most trending mobile platforms to appeal to target demographic
- Worked closely with clients directly, and across their teams with: media agencies, creative agencies, PR agencies, and publishers
HIGHLIGHT
- Executed company’s largest and most successful campaign within a 3-week timeframe - activating 68 total influencers with a combined reach of 21MM
Entangled Publishing | Remote Position
Assistant Publicist | August 2013 - August 2014
Imprints: Entangled Teen, Indulgence, and Scandalous.
- Managed all aspects of publicity and marketing campaigns including monitoring and assessing performance of creative, copy, media, scheduling, etc.
- Ran and monitored twitter parties for new book releases
- Wrote and circulated press releases
- Managed reader copies request and logistics
HIGHLIGHT
- Designed and launched Entangled TEEN's official website, which is still in use (11/18/18).
- Created, launched, and managed Entangled TEEN's first reader/fan collective.
TMZ | Hollywood, CA
Publicity Intern | February 2013 - July 2013
- Booked celebrity interviews and affiliate hits. Contacted and built relationships with affiliates and publicists.
- Maintained daily clippings and press junkets.
- Researched, identified, and contacted point people and organizations for TMZ Sports.
HIGHLIGHT
- Identified and presented an unique angle for the release of "Beautiful Creatures" premiere, securing an interview with the series' authors prior to the red carpet event. (Article here)